

ABOUT ME
I am a Sports Emmy Winning Creative Designer
currently located in Los Angeles CA.
I've been studying design methods and techniques over the past 20 years. I have an extensive background in digital media and project management along with experience in video editing including motion graphics and photography. Earlier I studied at Mt. Sierra College for 4 years where I obtained my Bachelors of Science
in Multimedia Design.
In short, I am a nice and funny person, driven by
the ambition to always learn, build relationships
and experience not only in my field of expertise,
but in all facets of the everyday world.

EXPERIENCE

SENIOR ART & DESIGN LEAD
2011-2025
• Designed set visuals and broadcast graphics for SportsCenter Los Angeles, elevating the west coast edition’s visual identity and earning a 2020-2021 Sports Emmy Award.
• Created dynamic graphics and animations for NBA Countdown and the NBA Finals, driving ESPN’s high-profile basketball coverage to new visual heights.
• Spearheaded the launch of Futbol Picante, traveling to Mexico to oversee production setup on set and in the control room, deploying Viz scenes and establishing an efficient workflow for seamless broadcasts.
• Partnered with UFC to craft innovative graphics and production visuals for ESPN+ broadcasts, including custom tiles for the streaming platform and tailored designs for the UFC international broadcast on ESPN Deportes.
• Crafted compelling international promos for Liga MX, Indy 500, Le Tour de France, Concacaf, and Premier League, alongside dynamic sports commercials and animated front-end visuals for ESPN Deportes, significantly boosting global brand presence and viewer engagement.
• Created diverse designs for ESPN networks, programs, and platforms, enhancing visual storytelling across live and digital broadcasts.
• Collaborated with directors and producers to elevate programming visuals, managing live show graphics and GFX deployments for high-profile events.
• Utilized Viz Artist to develop graphic elements for on-air shows and produced print materials, set elements, and promotional items.
• Led creative initiatives beyond broadcast, translating client requests into innovative solutions while meeting tight timelines.
• Mentored junior designers, providing guidance on workflows, art direction, and precise execution to maintain high-quality standards.

SENIOR ART DIRECTOR
2022-2023
•Introduced international design assets for leagues including NHL, Brasileiro, Liga MX, and NBA, enriching Prime Video’s interface with globally diverse content.
•Directed creative development for Amazon Prime Video’s sports streaming platform, overseeing digital campaigns.
•Developed immersive visual identity systems, delivering cohesive brand experiences for sports audiences.
•Led junior creative staff, vendors, and freelancers, ensuring seamless integration of marketing assets.
•Delivered persuasive presentations to align stakeholders on brand messaging and campaign strategies.
•Established a comprehensive design system, leveraging dynamic artboards and JavaScript automation to streamline asset exports across multiple outputs, enhancing daily adjustments and reducing manpower needs across the streaming service.
Note: Concurrent full-time role with ESPN, managed with a morning schedule alongside ESPN’s night shift, demonstrating exceptional multitasking and time management.

CREATIVE SERVICES DESIGNER
2009-2010
• Spearheaded high-impact web takeovers and reskins for gametrailers.com, collaborating with top-tier advertisers like Capcom and Ubisoft to deliver standout digital campaigns.
• Led the development and execution of innovative marketing materials for Comedy Central’s "atom.com," creating web originals and shorts that boosted brand engagement.
• Managed designated advertiser accounts, providing strategic recommendations on client assets and crafting supplemental designs to enhance product awareness and launch titles.

2023 TELLY AWARD
®
Designer | Futbol Americas - ESPN | Silver Winner - Television
AWARDS
2020-2021 SPORTS EMMY AWARD
Creative Designer | SportsCenter - ESPN | Outstanding Studio Show Daily
